Design an intuitive online returns process that improves overall customer experience and fosters store loyalty.
A logical online returns process for a positive retail experience.
Create a customer experience for online returns for a bike shop interested in improving their online presence. This project was completed as part of a Google UX certificate to design a website using Adobe XD.
To better understand our users, an unmoderated survey, select interviews, and a competitive audit were conducted.
Research indicates that removing barriers to the returns experience carries the most influence towards building customer loyalty.
Supporting data suggests user convenience rates higher in value than an in-store interaction or additional product details on the website.
Ready access to a clear return policy also ranked high with the goal of building consumer confidence.
Being hypothetical, the list of possible solutions were limited to things achievable by design. To refine the scope of the project, a user flow was created to identify what features and pages would be necessary: home, user account, returns, and confirmation.
Early low-fidelity designs feature a hierarchical design, top navigation bar with search feature, a footer with store info, social media links, and additional site navigation options.
”Everybody has had to return something online and this [design] made sense and it’s easier than before.”
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